The maestro mission
We are determined to set a new standard in streaming that allows broadcasters to build more meaningful relationships with their viewers.
Why we are here
In today's experience economy, brands are defined by the experiences they create, making interactivity and audience relationships more valuable than ever. The more engaging the experience, the stronger the relationship, and the more viewers watch, spend, and come back for more.

That’s why we’re on a mission to help brands and creators better engage with their fans. Our proprietary, easy-to-use platform allows you to create meaningful experiences that unlock the true potential of live streaming: powerful two-way communication, personalized experiences, and measurable business growth.
Meet our team
We are determined to set new standard in streaming that allows broadcasters to build more meaningful relationships with their viewers.
Executive team
Ari Evans
Founder & CEO
Jordan Udko
EVP of Revenue
Sameer Mirza
VP of Engineering
Robert Baker
Chief Financial Officer
Olivia Friedlander
VP of Operations
Advisory Board
Steve Bornstein
Former CEO, ESPN
Jason Robins
CEO, Draft Kings
Mike Vorhaus
CEO, Vorhaus Advisors
Our Investors
Our values
1. People are our most valuable assets
2. Success is rooted in communication
3. Take ownership and learn from failure
4. Efficiency through process
5. Make it easy
6. Simplicity​
7. Build lasting relationships based on trust
8. Embrace the family spirit
9. Be authentic, grateful, and humble
10. Pursue growth and learning
Maestro nets $15 million for its interactive commerce, community and engagement tools for livestreams
Sony Music Invests in a $15 Million Round for Livestreaming Platform Maestro
Maestro Livestreaming Platform Raises $15M From Sony Music, Twitch's Kevin Lin & More
How 2020 Changed the Music Business Forever
Entertainers find new ways to pay the bills
Billie Eilish’s Virtual Concert Is the Rare Livestream Done Right
Billie Eilish review – immersive adventure with fish and spiders
Billie Eilish Blows Minds With 'Where Do We Go?' Livestream: Recap
Billie Eilish's Livestream Team: Who's Onboard & Why They Have a Leg Up On the Competition
Fandom 2.0: Reinventing And Re-Energizing The Fan Experience On The Live-Stream Stage
Billie Eilish Merch Will Be Easier to Score During Upcoming Livestream by Maestro: Exclusive
Billie Eilish set for Maestro-powered livestream concert
Billie Eilish Announces Global 'Where Do We Go?' Livestream Concert
Kids Only Have to Drag Parents to Living Room for Billie Eilish Concert Now
Billie Eilish Announces Where Do We Go? Global Livestream Concert
Billie Eilish Announces ‘Where Do We Go?’ Livestream Concert
How Trivium's Livestream Moved 12,000 Tickets: The Twitch Effect
Three Music-Industry Trends From Quarantine That Are Here to Stay
Five Things Melissa Etheridge’s Livestreamed Concerts Get Exactly Right
Melissa Etheridge live streams pulling in $50G a month: Report
Better Concert Livestreams Are Coming. But You’ll Have to Pay for Them
Melissa Etheridge’s Live Streams Are Pulling In $50,000 Per Month: The Case For Subscription Services
Livestreaming lowdown: Clean Bandit, Biffy Clyro, Supergrass, Ellie Goulding and more
Maestro Reveals Hiring of Former Cloud9 Partnership Exec Jordan Udko
New Pandora Virtual Concert Series Promises Deeper Engagement For Sponsoring Brands
Lessons Learned From Shifting a 75,000-Attendee Convention Online
What’s Next for Lockdown Live Music? Pay-Per-View Tours, Crowdless Concerts, Virtual Merch and More
Ashley MacIsaac Has Launched A Streamed Kitchen Ceilidh Series
ESPN’s Bornstein joins Maestro board
How This Entrepreneur’s Learning Journey Led Him To The Grammys Red Carpet
20 sports tech ideas to invest in now
Maestro automation tools for 62nd Grammy Awards Red Carpet Livestream
Maestro Rolls Out New Automation Tools to Boost Interactivity for Broadcasters
Maestro Raises $3M Series A to Expand in Esports and Pioneer Engagement and Analytics Platform for Enterprise Live Streamers
Maestro gives big brands new tools to manage and control their live streams
Maestro API Promises to Make Live Streaming Broadcasts Interactive
INTERVIEW: Ari Evans, CEO of Maestro – “Enterprise Live Streamers Can’t Pay Their Bills with Views”
‘OTT is amazing for sports: you’re building a community’: the experts on what constitutes engagement
Ari Evans – Maestro – Beyond view counts, viewer participation in esports
Maestro unveils Impact Scores to measure engagement and monetization for livestreams
Maestro, the API making broadcasts more interactive than ever
Technology partners